About Us

Why Waters & David Co.
Waters & David Company provides exceptional coverage in a large geographic territory encompassing the Central South/Gulf market.  The Waters & David group brings extensive knowledge to both the customer and the manufacturer in the form of close familiarity with the product and the market.

We maximize the principal’s penetration into the marketplace primarily through wholesale distribution and direct OEM sales.  While heavily involved in the marine industry, our reps are not limited to that market.  Lines represented by Waters & David are also sold to Trailer, Industrial, Safety, Oil & Gas, and Utility accounts.

For nearly 40 years Waters & David has developed both working and personal relationships with the key decision makers at each of our accounts.

We stand by our principals and vice versa.  The fact we have represented many of our lines for more than 30 years attests to both our dedication and long term commitment to work with each other.


Kurt Fromherz - Managing Partner
Kurt joined the Waters & David team in the Fall of 2011.  Kurt earned a degree in Communications from the University of New Orleans and lives in his hometown of New Orleans. He services accounts in Alabama, Mississippi, Louisiana, and South Texas


Chris Kelly - Partner
Chris has been with Waters & David since 1997.  For the ten year period prior to that he was involved in offshore oilfield and marine equipment sales.  While attending Southeastern Louisiana University, Chris studied Business Management and Marketing.  He is a past president of the National Marine Representatives Association.  Chris’ territory includes Alabama, Mississippi, Louisiana, and the Gulf Coast from the panhandle of Florida to Houston.


Clayton Smith - Partner
Clayton hails from Mobile and earned a Communications Degree from the University of Alabama.  He currently resides in Dallas and has been with Waters & David since 2000.  He currently serves as the President of the National Marine Representatives Association. Clayton covers Oklahoma, north Texas, north Louisiana, and Arkansas.


Anne Giovingo - Office Manager
Anne is our longtime Office Manager and her pleasant and engaging manner is often the first impression people have of Waters & David.  Having been with the company since 1986, she has learned much about our factories and our customers and is a valuable and helpful in-house resource for both.  Anne grew up working in her family’s boat chartering business and attended Tulane University where she studied Business Administration.


Peter Waters - Founder
Peter started his career as a Manufacturer’s Representative with the Waters Company in 1981. Prior to that, he worked in marine parts distribution.  He is a past president of the National Marine Representatives Association.  A native New Orleanian with extensive boating experience, Peter is a graduate of the University of the South in Sewanee, Tennessee.


Bert David - Founder
Bert started his career as a Manufacturer’s Representative in 1946. He began with lines focused in the automotive industry, and eventually crossed into marine and trailer as many manufacturers’ products fit into those markets as well. Bert and Peter merged to form Waters & David in 1991. Bert retired in 2000 and lives with his wife in Dallas, Texas.